My experience in digital journalism, content creation, and multimedia storytelling allows me to create compelling video content edited for the online audience. My analytics-driven decision-making and content strategy allows for a keen understanding of that audience.
Associate Producer Digital Media, Paramount Streaming, New York, NY
March 2021-Present
- Edit trending daily crime content for “48 Hours” and CBS News, while producing good news stories for CBS News’ streaming show, “The Uplift”
- Interview, research, write and edit longform pieces and create videos for CBSNews.com about various issues facing the disability community, including COVID-19 cases in New York group homes, disability and dating, and organ transplant discrimination.
- Manage “48 Hours” social accounts before, during and after show time across Facebook, Instagram, X and TikTok.
- Write trending stories for CBSNews.com, generating tens of thousands of views for the website.
- Collaborate with multiple divisions across media powerhouse Paramount Global to create and assist in marketing strategies for company-wide projects, including several podcasts.
Social Media Associate Producer, CBS News, New York, NY
October 2018-February 2021
October 2018-February 2021
- Produced a variety of trending crime and justice content for CBSNews.com, ranging from the serious (“U.K. police officers fired over 2013 arrest that left man paralyzed”) to the downright weird (Police say a stranger spent THREE HOURS licking a doorbell)
- Managed “48 Hours” social accounts before, during and after show time, bringing consistency across Facebook, Instagram, and Twitter posts.
- Used organizational skills to coordinate weekly Facebook and/or Instagram Lives with correspondents during the COVID-19 pandemic, generating thousands of views for the show after it aired.
- Used leadership, verbal, and written communication skills to train broadcast associates on daily tasks, including best digital strategies for the “48 Hours” social media accounts.
- Consulted the senior production team on how to best market the show for their target audience on social media.
- Spearheaded the creation of a Disability Stories tab on CBSNews.com.
- Innovated show marketing strategies with the creation of the “48 Hours” Case Files, videos that dived into the lesser-known aspects of the show each week — generating millions of views for the show.
- Developed strategies to promote multiple projects for CBS News and “48 Hours,” including “The Gayle King Interview with R. Kelly,” “Whistleblower” and “NCIS: The Cases They Can’t Forget”
Social Media Associate, CBS News, New York, NY
July 2016-September 2018
July 2016-September 2018
- Produced viral video content for CBSNews.com team, like an assault video involving cold chicken and an altercation with an officer falsely telling an Uber driver that he couldn’t record
- Managed “48 Hours” social accounts daily and during show time on Facebook, Twitter and Instagram
- Worked with brand awareness team to create and develop digital strategies to drive audience engagement before, during and after “48 Hours” broadcasts and CBS News specials, such as “39 Days”
- Monitored “48 Hours” accounts’ growth through data analysis and worked to develop strategies specific to content created by CBS News
Social Media Assistant, CBS News, New York, NY
September 2014-June 2016
- Pitched and wrote stories for 48 Hours’ Crimesider blog, including “‘Not a Gun Free Zone’ signs cause controversy”
- Compiled reports on best performing posts and competition observations for “48 Hours” executive producer and CBSNews.com social media manager
- Worked with “48 Hours” correspondents and producers to develop strategies to improve audience engagement on social media
Staff Writer, CBS Interactive, New York, NY
February 2014-August 2014
- Pitched, wrote, researched and conducted interviews for various long-form stories for CBSNews.com, like “Wearable tech for pets” and “360-degree underwater cameras explore world’s most stunning coral reefs”
- Covered breaking and trending news stories like “Americans not confident Big Bang or evolution is real, poll shows” and “‘Minecraft’ cuts ties with Oculus after Facebook acquisition”
- Drafted and published stories from wires and content partners using proprietary CMS
Additional projects and publications
Democrat and Chronicle | DragonFlyEye.net | W3R | FoxNews.com | GreenUpRockland
Education
Rochester Institute of Technology (RIT), Rochester, NY
Bachelor of Science, summa cum laude, Journalism, December 2013
Skills
- Video production software: Adobe Premiere, AVID, Wochit and Final Cut Pro
- Adobe Creative Suite: Illustrator, Photoshop, InDesign and After Effects
- Social media analytics and scheduling services: SocialFlow, Sprinklr, TweetDeck, Hootsuite and Buffer
Awards
- Edward R. Murrow Award for Best Documentary, “39 Days”
- News Emmy for Outstanding News Special, “39 Days”
Download a PDF version here. For even more information, check out my LinkedIn profile.